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All About The Gown

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706 W Main St.
Lake Geneva, WI 53147
United States

Brides, we know it's hard to find a balance between timeless & trendy, refined, but fashion-forward. We are the bridal shop for the bride that wants to stand out on their wedding day, but not cringe at the crazy trends when looking at their wedding photos 20 years from now.

We are a mother-daughter-owned bridal shop located in downtown Lake Geneva. We are halfway between Milwaukee & Chicago making us the perfect, relaxed spot to find your dream wedding dress.

Whether you visit us for the day or treat yourself & your girls to a weekend getaway in our beautiful waterfront town, we know you will love it. We are dedicated to bringing you specifically chosen unique styles from only the best collections and highest quality wedding designers. We cannot wait for you to be an #AATGBride.

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