The Diamond Center
Building a Jewelry Superstore is no easy task. It has taken the Yeko’s over 35 years of daily commitment to bring the business to today’s level of success. Born and raised in Wisconsin, the Yeko family is proud to have established The Diamond Center, a world-class store with two jewelry store locations to better serve you in Janesville, WI and Madison, WI.
Although very bridal-focused, The Diamond Center is a full-service jewelry store offering fine jewelry and watches from many top jewelry designers worldwide. Family owned and operated, The Diamond Center rates in the top 1% of jewelry stores nationwide and has joined the ranks of “America’s Coolest Stores." Whether you’re looking to create your dream engagement ring, choose from our hand-selected diamond inventory, or shop one of our exclusive designer collections, we have exactly what you need.