Dare to be Different

We are entering a bold new era of wedding style, and we’re so happy you’re joining us for the adventure, dear reader! Norms are being redefined, rules are being broken, traditions are being rewritten, and we’re here for it.

While this issue has so many moments to be inspired by, I have a few personal favorites. Take our cover photo, with the Allure black mermaid gown from Vera’s House of Bridals. This eye-catching gown — just one of many — was part of an incredible photo shoot. From the outstanding team of vendors, to the ultra-hip locale of Milwaukee’s Saint Kate boutique hotel, to the gowns pulled from some of the most beloved bridal shops of Wisconsin — it was nothing short of extraordinary. And, it was Wisconsin Bride’s first fashion shoot in a few years — an encouraging sign of a return to normalcy.

But, that’s not all! This issue is also host to an array of sumptuous styled shoots and astounding local weddings, all with trendy and out-of-the-box ideas you’ve been craving. Take a look, see what you like, and make it your own. It’s okay to be daringly different!

Finally, I’d also like to congratulate Sonja Babich for taking the exciting leap from publisher to owner of Wisconsin Bride and our five other sister publications. She has an unrivaled passion for all things wedding, and I couldn’t imagine anyone more fitting to take the helm here — not to mention, making us a woman-owned company!

Cheers to all that is new, bold and exciting.

Megan L. White
@megan_irondiamond