Editor's Choice Winner for Best Event Design Infuses Playful Florals into "Up North" Inspired Wedding Day

Briar Loft and Elevate Events collaborated seamlessly to create a one- of-a-kind wedding for Molly and Ryan Simon at The Edgewater Hotel. Elements of Madison were effortlessly woven through the design, with hues of green inspired by the “Up North” vibe, the rich colors of a Wisconsin Fall and the picturesque backdrop of Lake Mendota. Inspired by the couple’s first meeting at a dive bar, Elevate Events brought that nostalgic essence to life with bar signs, leather chairs and pool cues. From the espresso bar and escort card display featuring handwritten notes to each guest to the classic black-and-white checkered dance floor and tablescapes illuminated by olive taper candles, every detail was carefully chosen to yield an unforgettable experience.

Working alongside the stunning design from Elevate Events, Briar Loft composed an enchanting atmosphere that left guests speechless. A floral arch, a staircase draped in lush greenery and a breathtaking floral installation over the dance floor transformed the venue into a blooming fairytale. In a beautiful gesture, the floral arrangements were donated to Petal It Forward, which created over 70 bouquets for local nursing homes and hospitals.