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Find Your Dream Dress For Less

White Dress Off the Rack offers luxury wedding gowns at a fraction of the price.
Stephanie Janssen

White Dress Off the Rack began as a two-month pop-up store in Milwaukee, selling high-end floor samples from its sister boutique White Dress Bridal Boutique, when owner Christina Wegner saw that no local shops offered an off-the-rack option. When she started her new venture, she made sure it also offered personalized service and quick turnarounds so brides could take the gown home the same day. Off the Rack opened as a permanent location at 196 S. Second St. in January 2020.

Offering top designers plus an array of accessories, the boutique is expanding, adding 1,500 square feet to accommodate more fitting rooms, dresses and a unique shopping experience. Currently, the shop carries sizes 8-12, with prices from $750 to $1,500. Off the Rack’s dedicated staff aim to create a no-pressure, no-stress environment where you have fun shopping for your dream dress. Their mission: “We are more alive when we are in love— let us help you find ‘The One’!”

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