Miss Ruby Bridal

Miss Ruby Bridal is a women-owned bridal boutique in the heart of downtown Milwaukee where inclusivity, authenticity, and sustainability aren't just values - they're at the heart of everything we do. We believe that every bride deserves to feel seen, celebrated, and breathtaking. Which is why we've thoughtfully curated collections from 15 hand-picked designers with sample gowns ranging in size from 6-28 that honor every style and every body. Whether your vision is modern minimalism or whimsical romance, our team of expert stylists create and guide experiences designed around you - your story, your style, your vision. We can't wait to welcome you into the Miss Ruby family, where finding your dream gown means being celebrated for exactly who you are.

Testimonials

"I had the most amazing experience at Miss Ruby Bridal! I found my wedding dress during my very first appointment, and it was all thanks to Abby. She was absolutely wonderful to work with—warm, knowledgeable, and incredibly supportive.
Abby made me feel completely comfortable from the moment I arrived. She listened to what I was looking for, guided me through the process with confidence, and used her expertise to help me find a dress that truly felt like me. I never once felt rushed or pressured; instead, it felt like shopping with a trusted friend who genuinely wanted me to feel beautiful.
I cannot recommend Miss Ruby Bridal enough, especially if you have the chance to work with Abby. She made a moment I was nervous about feel effortless, special, and unforgettable. If you’re searching for your dream dress, this is the place to go!" - Allison Z

"Miss Ruby Bridal was my first stop for finding my wedding dress and I had a very loose idea of what I was looking for and absolutely zero expectations of leaving with a dress. But my stylist, Peyton, completely changed the game by showing me so much variety and listening to all of my feedback until she pulled THE dress. I cannot express how helpful and supportive she was. She made it such an easy choice, especially because this was something that I was a bit nervous to tackle in the wedding planning process. I am thinking about making her one of my bridesmaids after such an incredible experience with her :) Everyone was so sweet, the dress selection is incredible, and I never felt uncomfortable - I cannot recommend this place enough!" -Kaite S

"I had my first AND only wedding dress appointment at Miss Ruby's this April. My fiancé had an appointment at the same time and the staff were so sweet and inclusive! Natalija was so helpful throughout the whole process and I walked out with my dream dress! She made sure I felt safe, confident and happy with my decision. I highly highly recommend Miss Ruby's, especially to LGBTQ couples!" - Cami H

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