The Dailee Wedding Planner made by Sophia Hengst
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The Number One Resource for Seamless Planning: The Dailee Wedding Planner

Milwaukee influencer Sophia Hengst used the experience from planning her own wedding to transform her knowledge into The Dailee Wedding Planner
Written by
Ryley S. Hoff

Published:

Wisconsin Bride Spring/Summer 2025

While planning a wedding, many brides find there are many more factors to be considered than they had ever imagined and find themselves overwhelmed. Milwaukee influencer and Cedarburg native Sophia Hengst (@bysophialee), founder and lead designer at design firm BSL Studios, had this experience when planning her own wedding and decided to transform the knowledge she gained into The Dailee Wedding Planner. Complete with timelines, vow brainstorming and writing adivce, tipping guides and more, this notebook aims to alleviate stress and eliminate the unknowns in wedding planning. Through both her own trial- and-error as a bride and extensive interviews with industry experts, Hengst was able to simplify the process into a comprehensive resource and highlight the nitty gritty details most couples miss. This resource is intended for future brides and grooms to enjoy their planning. She says, “Ultimately, I want our Wedding Planner to be a trusted companion that not only makes planning more manageable but also enhances the excitement of the journey leading up to the wedding.”