The eyes will have it with Benefit Cosmetics’ “They’re Real!”Beyond Mascara ($29). The secret is in the wand: Apply horizontally in a side-to-side motion and sweep from top to bottom to increase lengthen and lift; apply vertically with gentle upward strokes to curl and separate. “This has been my mascara for years. It’s not messy or clumpy and feels like me … but enhanced.” – Brittany O'Neill, publisher, Wisconsin Bride
The hourglass-shaped wand is the secret in Too Faced’s Better Than Sex Mascara ($29). This mascara defines, lengthens and curls lashes to their fullest potential—and the waterproof formula bests even the heaviest of tears. “I wore this on my wedding day! Tears don’t stand a chance.” – Jessi Pallan, creative director, Iron Diamond Media
For dramatic lashes, Last Clash Extreme Volume Mascara by Yves Saint Laurent ($32) is a highly pigmented mascara that coats lashes with an oversize, double-conical brush. Just one sweep of this long-lasting formula (up to 24 hours!) delivers volume—and builds with each stroke. For the ultimate luxury, order a personally engraved tube with your wedding date or monogram. “I love this mascara, it feels luxe and adds so much volume to my lashes—plus, it never smudges!” – Sonja Babich, CEO, Iron Diamond Media
Grande Cosmetics’ GrandeDrama Intense Thickening Mascara ($25) includes castor oil to condition while delivering length, volume and staying power. The vegan formula, which can be built up, instantly lifts and separates lashes for a well-defined look. “I have thin lashes, so this is my go-to for adding length and volume without clumps. I love how it nourishes and adds a subtle shine.” – Lara Burnap, editorial director, Iron Diamond Media
Extreme-Length Mascara + Lash Primer by Honest Beauty ($19.99) offers the best of both worlds by combining primer and mascara. Made with jojoba esters, this clean mascara effortlessly plumps and lengthens. “Clean, budget-friendly and the best mascara I’ve found, it gives you length and volume, thanks to an effective primer.” – Chelsea Gibson, managing editor, Iron Diamond Media
THE PROS RECOMMEND:
"I love a waterproof luxury mascara that goes on silky like a Chanel or Lâncome." – Jillian Doherty-Niemann, Hair & Makeup Artist
