Turn Up the Heat on Your Wedding Color Choices

Embrace rich reds, seductive pinks, or the current darling, Viva Magenta, the 2023 color of the year.

Written by

Sherri Hildebrandt

Published:

Wisconsin Bride Fall/Winter 2023

Viva Magenta promotes joyous and optimistic celebration, and that’s exactly what we’re witnessing this year. Our couples are being creative and crave a design and color that is brave, fun and bold.

Allison Eberhardt, owner and principal planner, Et Voila Events

The “Margot” gown from Hannah Hill Bridal is cut from a more traditional mold, with a fitted silhouette that flares at the hips, but lives it up on the back with a flirty, oversized bow. The asymmetrical boho bouquet includes ginger, scabiosa, stock, calla lilies, roses, ranunculus, plumose and red leucothoe.

A custom-designed seating wall by Cedar & Spice welcomes guests with cheery flower boxes bearing an array of blossoms.

What could be more appropriate than a ring with a rosy glow? This 18k white gold Rhodolite garnet ring with diamonds from Middleton Jewelers more than fits the bill.

Well-placed posies line the aisle, each in its individual vase, leading to opulent floral arrangements at the ceremony site.

The Treasury’s understated industrial aesthetic makes it the perfect foil for this elegant table. The floral statement of bright blossoms and greenery from Buds ‘n Bloom Design Studio—roses, ranunculus, carnations and statice—flows across a silvery textured tablecloth, flanked by glowing tapers.

Our bride Hailey wears the kicky “Adelaide” sequined mini dress with faux-feather trim by Audrey Adele for Anthropologie—perfect for a casual, modern wedding or a dynamic reception. An air of uncomplicated innocence wafts from her bouquet of long-stemmed roses.

At the table, glass lanterns shelter white tapers that illuminate silver and white tableware. Satin napkins in dusty rose set off a delicate menu card accented with pink watercolor.

This cake is as delicious as it is lovely, if Hailey’s reaction to a mischievous sample is any indication, Meringue Bakery works with each couple to personalize every cake they make; here, a graceful floral bough adds relaxed drama.

A whimsical balloon arch at the cocktail wall conjures up giant champagne bubbles. Taking a moment to appreciate a sip, the bride is the embodiment of chic, from her sleek ponytail to her Jimmy Choo “Aveline” bow-trimmed sandals.