A wedding venue is more than a setting. It is the place where your story comes to life. It shapes the mood, the movement, and the overall energy guests feel from the moment they arrive. While capacity and cost matter, the most meaningful decisions come from looking beyond logistics and paying attention to how a space feels and what it naturally supports.
1. Choose the Right Setting
Consider whether your vision suits indoor, outdoor, or hybrid spaces. Sara Anderson of Northern Haus notes, “When deciding between an indoor, outdoor, or unconventional space at Northern Haus, couples should consider the atmosphere they envision for their celebration. Our Gambrel Room for an indoor ceremony or reception offers a modern, luxurious atmosphere and year-round comfort, while our outdoor 10 acre wooded Forest Retreat provides stunning views of the meadows and natural backdrops for an open-air experience. For those seeking something unique, blending both spaces at Northern Haus allows for a seamless flow between ceremony and reception." Selecting a venue that matches your desired atmosphere ensures your celebration feels cohesive from start to finish.
2. Ask About Inclusions
Understand exactly what your venue provides to avoid surprises. Anderson emphasizes, “It’s also important to review what is included in your rental agreement, as well the weather contingency plans for added peace of mind and a full understanding of your agreement. At Northern Haus we offer multiple weather contingency plans if you would like to move your ceremony indoors as well as incredible valuable additions such as a variety of complimentary chairs, tables, bar, ceremony seating, arch, and accent furniture through the venue.” Knowing what is included saves time, money, and stress, letting you focus on creative details rather than logistics.
3. Plan the Flow
Think about how your day will naturally progress from start to finish. Saint Kate - The Arts Hotel encourages couples to explore all the spaces the venue offers: “Your wedding venue should tell your story. At Saint Kate – The Arts Hotel, every space inspires creativity and connection. As you tour, ask about inclusions like getting-ready suites, an on-site event manager, and unique touches that bring your vision to life. Our on-site art galleries and rotating exhibits offer incredible backdrops for photos, while imaginative culinary experiences make rehearsal dinners and showers unforgettable. Guests will love our playful in-room amenities, vibrant atmosphere, and the welcoming energy that defines every Saint Kate celebration.” By walking through each space, you can create a natural flow from ceremony to cocktail hour to reception, keeping guests comfortable and engaged throughout the day.
4. Set the Mood
Your venue sets the tone, energy, and rhythm for your entire celebration. Renee Tantillo of Renee Breanne Design + Co. explains, “Outdoor venues are tied to natural light and weather, influencing your timeline and mood. A sunny afternoon garden wedding feels bright and airy, while a candlelit indoor celebration leans romantic and moody. Consider how the space transforms from day to night - and how that shift matches your desired vibe.” Think about lighting, architecture, and surroundings. Choosing a space that naturally supports the atmosphere you want ensures your wedding feels intentional, cohesive, and memorable.
5. Consider Photography and Lighting
Light and surroundings are crucial for your wedding photos and videos. Bobbi Petersen, of Bobbi Petersen Photography, explains, “From a photography standpoint, light and environment matter just as much as design. If you love natural light, soft tones, and nature, a downtown ballroom might not capture that same feeling, just as a rustic barn may not fit couples drawn to modern architecture and clean lines.” Choosing a venue that complements your aesthetic ensures your memories reflect your style consistently and beautifully.
6. Avoid Common Mistakes
Focus on the overall experience, not just small details. Anderson advises, “A common mistake couples make when choosing a venue is neglecting to consider the overall experience on wedding day. Prioritize your wants (it is your day!), guest logistics, aesthetic, event day experience, and overall flow. We encourage couples to envision what a seamless wedding day they will have at Northern Haus with our dedicated expert team, on-site ceremony space, incredible professional partners and breathtaking venue. Make sure you read your venue's reviews as word-of-mouth and client testimonials are key!”
Petersen adds, “The biggest mistake I see couples make is trying to cram in nature and greenery into a downtown Chicago or Milwaukee wedding. Instead, embrace the cityscape or industrial vibe. Your photos and wedding reel will flow so much better and feel more consistent when your venue truly matches your style.”
7. Choose a Venue That Tells Your Story
The right venue is an extension of your life together. Intentional planning, thoughtful questions, and a clear sense of atmosphere allow your venue to do more than house your wedding - it can tell your story in every detail, leaving a lasting impression on you and your guests.
Venue Selection Checklist
Use this checklist to guide your decision-making:
-
Included rentals: tables, chairs, lighting, restrooms, kitchen facilities
-
Vendor restrictions or preferred vendors
-
Parking and shuttle options for guests
-
Setup and teardown times
-
Noise restrictions or curfew limits
-
Dedicated on-site coordinator
-
Weather contingency plans (tents, indoor backup, etc.)
-
Layout flow for ceremony → cocktail hour → dinner → dancing
-
Décor limitations (open flames, hanging items, signage)
-
Venue’s natural character to reduce extra décor
-
Alignment with your style and story
-
Lighting and power access for rentals, décor, or installations
-
Flexibility for custom elements like lounge areas, bars, or photo backdrops
Main photo by Cassie Roach with Midwestern Bride
