Spotlight: The Local Advantage

Sean Cook Weddings
Spotlight
Why choosing local wedding vendors is a win-win
Written by
Laura Cross

When planning your wedding, the decisions you make can greatly influence the overall experience of your special day. One of the most impactful choices you can make is opting for local vendors. Choosing local not only enriches your overall wedding experience but also offers unique benefits that larger, non-local companies often can't match. Here's why working with local vendors can make your wedding day even more extraordinary.

Cost-Effective Options

A common misconception is that local vendors are more expensive, but this isn’t always the case. Many local businesses offer competitive pricing and tailored packages that can fit various budgets. By avoiding the overhead costs associated with large-scale operations and national marketing, local vendors can often provide more affordable options. Heather Farr of Heather Farr Events explains, “Local vendors are also more cost-effective. When you hire local, there are no travel charges, and you’re supporting the local economy, which is wonderful for those who value community engagement and sustainability.”

Santiago Murillo Photography
Santiago Murillo Photography 

Eco-Friendly Impact

Local vendors, like Heather Farr Events, often prioritize sustainability and eco-friendly practices. By reducing the carbon footprint associated with transporting goods and services from distant locations, you make environmentally responsible choices while achieving your dream wedding. Jaclyn Millonzi of Feisty Flowers emphasizes, “Choosing local vendors is key for a few reasons. A local vendor is going to be able to offer so much more insight as they will be knowledgeable with venues and other local vendors on your team. They will also be familiar with the area and be able to offer ideas for photos or accommodations in the area. As far as cost goes, it’s more resourceful to work with the industry professionals that are local.”

Courtesy of Feisty Flowers
Lori Renee Photography

Fostering Economic Growth

Supporting local businesses contributes to the economic health of your community. Choosing local vendors means investing in your neighborhood and fostering its growth. Local businesses are deeply rooted in the community and have a genuine interest in seeing it thrive. Constanza S. Liberia of Velvet Rentals notes, “While larger non-local companies may seem the safest option for wedding vendors, smaller local businesses will listen more closely to your needs, be more open to customizing services and products, and go the extra mile for you. By choosing local, you are also supporting creative entrepreneurs in your area and encouraging job growth in your community.”

Kaley Rae Photography
Kaley Rae Photography

Personalized Service 

Local vendors often provide a level of personalized service that larger, national companies simply can’t match. When you choose a local florist, photographer, or caterer, you benefit from their deep understanding of the area’s culture and your personal preferences. This allows them to offer tailored recommendations and custom solutions that align perfectly with your vision. Abby Johnson of Jennifer Janssen Bridal Artistry shares, “What sets local vendors apart is the personal care we bring to every wedding. At Jennifer Janssen Bridal Artistry, we’re dedicated to making your day truly special because, for us, it’s not just about doing a job—it’s about taking care of the people in our community. We offer personalized hair and makeup previews to make sure your vision comes to life, and on your wedding day, our team comes to you, making the morning as relaxed and enjoyable as possible."

Lori Renee Photography
Lori Renee Photography

Distinctive Local Touches

Local vendors often bring a unique touch to their services, incorporating regional specialties and trends. Whether it’s a signature cocktail from a local distillery, a one-of-a-kind cake design inspired by local flavors, or a venue with historical significance, local professionals can offer creative and distinctive elements that make your wedding stand out. Gwen Eckhardt of Noble Catering & Events notes, “Choosing local always gives your wedding a personal touch. Your vendors know the lay of the land in every aspect. The caterers know what foods are in season to give you a robust burst of flavor. The venue knows the best hidden spots for photos. The florist can match any and all flowers to seasons and color schemes. The vendors in the area will also have great relationships with each other, make recommendations and work well together for a seamless wedding experience.”

Courtesy of Noble Catering & Events
Courtesy of Noble Catering & Events

Easier Coordination & Communication

One of the greatest advantages of working with local vendors is the ease of communication. Being in the same area means you can have face-to-face meetings, easily visit their shops or studios, and make quick adjustments if needed. This proximity also facilitates smoother coordination, as local vendors are more likely to be familiar with other local service providers, which can streamline your planning process and ensure everything runs seamlessly on the big day. Sally Vander West of Milwaukee Flower Co. adds, “Having previously worked at your ceremony and reception locations brings a lot of value. We know the ins and outs of the space, which allows us to make educated recommendations for the design and flow, plus have relationships with the local on-site coordinators. And best of all, if you choose a local event partner team, we have a wonderful network here in Milwaukee to make your wedding day run smoothly.”

Whittney and Matsaya Photography
Whittney and Matsaya Photography

Local Expertise

Local vendors have an intimate knowledge of the area, which can be a significant advantage when planning your wedding. They understand the local culture, weather patterns, and logistical challenges, allowing them to provide insights that can make your wedding day run more smoothly. Erin Thull of Miss Ruby Bridal Boutique notes, “As a business who has been around for 17 years, we know Milwaukee weddings like the back of our hand. We know that this is an experience that couples put so much time, energy, money and love into. It takes a village to make it happen, as they say, and that’s why it’s so valuable to plan your wedding using local vendors. Local vendors will also have a ton of connections to other vendors they’ve worked with previously and know that they’re recommending extremely talented and dedicated people - making the planning process that much easier.”

Courtesy of Miss Ruby Bridal Boutique
Courtesy of Miss Ruby Bridal Boutique

Strong Relationships & Trust

Local vendors are invested in their reputation and take pride in their work. Building a relationship with them can lead to a higher level of trust and accountability. Heather Farr of Heather Farr Events states, "Local vendors have more invested in the success of your wedding. The fellow members of your wedding vendor team are people we work with week in and week out. We refer business to each other so working together as a team is of the utmost importance. The local wedding vendor community is tight knit and we all work together to make your event successful. A non-local vendor might not have that same connection to your vendor team."

Happy Gnome Photography
Happy Gnome Photography

 

Main Photo by Sean Cook Weddings